Craig van der Lende shoots photographs and motion for corporate clients, non profits and television. After a successful career in still images for advertising Craig turned his attention to motion as technology shifted the communication landscape. This new endeavor brought a large range of new skills to master and has energized and extended his career.
Craig is capable of taking a project from concept to completion solo as in the Arc Worldwide video for Unilever/Meijer or of working as a DP with a union crew in Chicago at Cinespace for a Discovery Channel documentary "Disappeared - the Bradley Sisters" on max and ID.
Passionate about assisting humanitarian nonprofits, Craig shot for a micro finance project in Burundi, East Africa and a water project in Rwanda for World Relief. His videos for St. Louis nonprofit Birthstone, Homes for Life, helped secure funding for shelter for mothers and children in poverty. He is working on a series of micro documentaries for Christian Leaders Institute about the impact free college degrees have had on the lives of their students.
Shape Corp in Craig's home town of Grand Haven, MI sent him to shoot stills and video in their Czech Republic and Mexico facilities.
Craig has created photographs for national ads for Microsoft, Sony, United Airlines, American Express, General Motors, Lacoste, Dell, Sprint, Bosch, Sara Lee, Citibank, Reebok, SC Johnson, Medtronic, Etonic, Nintendo and Kelloggs with Leo Burnett, JWT, Goodby, Silverstein & Partners, kbs+p, Hill Holiday, Foote, Cone & Belding, Euro RSCG, Mccann-Ericsson, DDB, Bozell and others while being represented by Carolyn Potts and Associates in Chicago.
Craig's work has been selected for the Communication Arts Photography Annual, Graphis Photo, Graphis Poster, Luzur's Archive and the Addy Awards. For motion work has been awarded a Telly for Haven Creative. Craig has a contract with Getty images for still photography and video assignments.
